How do you sell lawn equipment? Just look up. There’s no better way to enjoy your lawn than by laying in it. The rich media banner encouraged a little cloudgazing by asking people to tell us what the clouds reminded them of. What did I do? • Copy Director for rich media online advertising • Cloud intrepretor

Would a ladder help? Let the trash talking begin. This rich media banner allowed people to practice their jump shot, win a prize and even hear some smack. What did I do? Copy Director

Wouldn’t you rather be staring at the blue sky than this screen? Lowe’s offered so many ways to enjoy the great outdoors from the best spot—your house. Each tab opened up an intriguing way to make the most of summer and Lowe’s. What did I do? Copywriter

Boy, it’s hot on this banner. How do you sell air conditioners on the computer? Recreate how really hot it is. The banner starts out as a “fake” weather report and then the elements blow off to reveal the air conditioner. BRRR. What did I do? Copywriter

Something else you want to stick in on the fridge. To promote Lowe’s robust refrigerator selection, we created an interactive rich media banner that allowed users to create fun magnetic poetry on the fridge. What did I do? Copywriter

Anyone up for some ice cream? Imagine an ice cream truck driving across your computer screen? We teased users with a cool refreshment to promote Lowe’s air conditioners. What did I do? Copywriter

College kids, credit cards and Genie lamps When you get to college, Mom and Dad stop paying for everything which could be a bummer unless you get a credit card. With these standard banners, we spoke to college students in a way that they could relate to…hopefully making them a loyal customer for life. What did I do? Copywriter