To support the American Express "What's on your list" campaign, we created an engaging email that asked people to start dreaming...even if they were at work. What did I do? Copywriter
Spring cleaning never looked so good. Fall in love with your home all over again. That’s the feeling we wanted our members to experience. By rebranding and redesigning the SC Johnson CRM program, we launched a new brand that offered fresh ideas, helpful advice, useful tools and a rich community—all while helping to sell home care products. What did I do? Creative director, overseeing rebranding and redesign of comprehensive CRM initiative.
It’s like having a personal home consultant emailed to you. SC Johnson’s CRM program included a robust monthly email filled with tips, inspiration and products to make your home even better. Each article was concepted and produced by us. What did I do? Creative Director
We reached our own amazing milestones To help pregnant and new moms get ready for their baby and all the changes in store, we developed a comprehensive, integrated CRM program that tracked all their developments. 11 DM pieces, versioned by segmentation, 40 segmented e-mails and in-depth content website. And did it in record time. What did I do? • Wrote copy • Helped managed project and robust team of freelance writers, content strategists and designers • Coordinated simultaneous launch of
To help pregnant and new moms get ready for their baby and all the changes in store, we developed a comprehensive, integrated CRM program that tracked all their developments. 11 DM pieces, versioned by segmentation, 40 segmented e-mails and in-depth content website. And did it in record time. What did I do? • Wrote copy • Helped managed project and robust team of freelance writers, content strategists and designers • Coordinated simultaneous launch of DM, email stream, website—within tight
We reached our own amazing milestones To help pregnant and new moms get ready for their baby and all the changes in store, we developed a comprehensive, integrated CRM program that tracked all their developments. 11 DM pieces, versioned by segmentation, 40 segmented e-mails and in-depth content website. And did it in record time. What did I do? • Wrote copy • Helped managed project and robust team of freelance writers, content strategists and designers • Coordinated simultaneous launch of
Created extensive registrant and prospect email stream, plus social posts and DM piece to invite high-level executives to a premier Microsoft event.
