Yum. OOOH. Oh wow. Are we making you drool yet? To promote Citi’s special dessert offer, we created a digital experience where users needed to uncover sweets hidden throughout the cityscape—simply by waving their hand across the screen. And yes, we did make the city a whole lot sweeter for it. What did I do? Copywriter

Mugs that can’t keep quiet. Of course it’s cute to see your kids mug on your mug. But imagine if by using your mobile device, that mug could tell you the story about his winning goal…as told by him. We pitched a never-been-done-before “talking mug” as a way to celebrate Snapfish’s anniversary. What did I do? Concepted and wrote copy for pitch

Ever Bike the city without a bike? We asked NY to start pedaling as they revved up their cellphones and engaged with our mobile experience that synched to digital signage at the branch. What did I do? Copywriter

Dogs make the best car salesman. Imagine being able to test drive a car you wanted to buy—for 3 whole days. Our integrated campaign for the pitch (which we won) showed all the things you’d could do to test your life in your new car. What did I do? • Freelance copywriter • My creative positioning inspired all digital work • Integrated campaign included print, web, digital OOH and mobile

Detour up ahead Get up. Go to work. Repeat. Well not any more. To promote a new way to rent cars, we created an integrated campaign, instigating people to take a detour for their day to day grind and explore new places. What did I do? • Freelance copywriter • Creative positioning was adopted by offline agency and inspired all digital work • Integrated campaign included print, web, digital OOH and mobile

In the event that the Met's won the World Series, we were tasked with creating digital screens to build the hype. Too bad they didn't make it. Unless, of course, you don't like the Mets. Than it's a good thing, right? What did I do? Copywriter

Can a digital screen talk? From promotions to services to community outreach and events, Citi wanted to speak to NY’ers. So we created countless digital signs to tell their story—without sound, stopping busy people right in their tracks. What did I do? Copywriter